It's time for real estate industry to get ahead in technology adoption
February 26, 2023
The real estate industry has been slow to adopt proptech, or property technology, due to concerns around cost, integration into existing systems, and data security. However, with $31.6 billion in annual revenue generated by the proptech sector in 2019 and an increasing market expectation for online transactions, real estate companies must adapt to stay competitive. A cost-benefit analysis shows that investing in proptech yields a positive return on investment, prepares companies for the future, and ensures that they stay ahead of the curve.